Bowl Noodle rebrand for a "healthier" market. The direction for this project was geared towards a simple minimalistic design. Simple design for simple wholesome ingredients. An updated take on the classic Bowl Noodle for health conscious consumers. After several rounds of iterations the final design was narrowed in on. High contrast packaging with minimalistic qualities. The package size has been reduced in an effort to conserve paper and manufacturing costs.
Emphasis on health with an appeal to higher paying consumers is achieved through this design. Here, paired with wholesome vegetables, the product shows off its organic and health driven motives. Customers are greeted with an affirmation upon opening the package. "Good Choice, Noodles you love, that love you." This basic message re-introduces some humanistic elements that have been stripped in the minimization process.