Project Deliverables

Visual Direction

+ Identity

I aimed to position m42 into the market to stand out from conventional wine design. No script lettering here. m42 is based on Messier 42, which is known as the Orion Nebula. The number 42 has associations with the meaning of life and the ultimate question, this notion is derived from the tale of the Hitchhiker's Guide to the Galaxy.

Some Copy

Forged from the universe. m42 is the pinnacle of human perfection. Only the best grapes go into our custom batches. m42 values the finer things in life and many argue that m42 is the meaning of life itself. We invite you to taste what the universe has been crafting for over 14 billion years.