Squatch Crunch

Year


2018

Project Deliverables


Branding
Packaging
Visual Direction

Branding
+ Identity

A local Seattle based company focused on delivering great granola in small batches. They needed a rebrand to represent themselves in a saturated market. They are fun company that doesn't take themselves too seriously, hence the great name. I wanted to retain the fun feel while presenting a healthy and delicious product.

Crunch
Mascot

This advertisment intro video was made to build the story of the company mascot. Squatchy McCrunchman, a hungry sasquatch willing to go great distances for the un-matched quality of Squatch Crunch. This character would be the focus of future marketing efforts and would generally be skewed towards a comedic approach.