Packaging Redesign

Project Overview

A minimalistic packaging rebrand. Developed the look and feel to represent a modern "healthy" update to noodle bowls. This project is starting to get old and there's some things I would do differently now but over all this project stays pretty strong and is a good indicator of my love of clean design. The main focus of an update to this project would be the inside wrap instructions, I would think about adding some illustration there and also redesign the layout of the typography.

I set up dielines for print and manufactured these two bowls that can be sealed without glue. I designed a special tab to make the single piece of cardboard fold into itself.

The Special tab

It's special because I say so. But what is actually special is that this packaging redesign saves about 40% on materials compared to the original design. And assuming you were a Bowl of Noodles CEO you would know that saving material on millions or dare I say billions of bowls would be a substantial savings.