Packaging Redesign

Project Overview

A packaging rebrand. Developed the look and feel to represent a modern "healthy" update to noodle bowls. This project is starting to get old and there's some things I would do differently now but over all this project stays as an indicator of my love of clean design. The main focus of an update to this project would be the inside wrap instructions, I would think about adding some illustration there and also redesign the layout of the typography.

I set up dielines for print and manufactured these two bowls that can be sealed without glue. I designed a special tab to make the single piece of cardboard fold into itself.

The Special tab

It's special because I say so. But what is actually special is that this packaging redesign saves about 40% on materials compared to the original design. And assuming you were a Bowl of Noodles CEO you would know that saving material on millions or dare I say billions of bowls would be a substantial savings.